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Branding, iOS
Bridging the Gap: Clāthas
Overview
Bridging the Gap: A UI/UX Case Study for Connecting Stylists and Clients
I believe design can create solutions in unexpected places. During the pandemic, I tackled the challenge of connecting stylists and their clients through a digital platform. While this project didn't reach the market, it demonstrates my well-rounded skillset in branding, UX, and UI design.
The Challenge
The pandemic disrupted the traditional stylist-client relationship, leaving both sides disconnected. The goal was to design a digital app that would:
Emulate the In-Store Experience: Replicate the personalised touch of physical consultations.
Seamless User Experience: Prioritise both stylists and clients, with intuitive workflows.
Launch a New Brand: Create a strong visual identity to establish immediate recognition.
Involvement
My Role: From Concept to Execution
With no existing brand or design parameters, I played a crucial role in:
Branding: Developed the digital brand identity from the ground up.
UI/UX Design: Created wireframes, prototypes, icons, and all screen flows.
User-Centric Approach: Mapped user journeys (IA) and contributed to user testing sessions.
Research-Driven Design: Conducted product research to understand the unique needs of the target market.
Key Design Considerations
Personalisation: Features that allowed for sharing inspiration, providing feedback, and a sense of virtual collaboration.
Ease of Use: Design that was accessible to both style-savvy clients and potentially less tech-fluent stylists.
Brand Expression: Visuals that aligned with the in-store aesthetic, creating a sense of continuity.
Conclusion
The Takeaway: Design as the Foundation
Though the project didn't come to fruition, it reinforced the importance of:
Adaptable Design: Creating solutions that respond to unforeseen shifts and challenges.Holistic
Approach: The value of designers comfortable in both branding and UX/UI domains.Iterative
Process: The importance of user feedback, even in unlaunched projects.
Next work
