05
iOS, Android and Web
COP28's UAE Digital Presence
Overview
Leading the UI design for COP28, the UN's climate change conference, was a chance to put that passion to the ultimate test.
The Challenge
Completely revamp their digital presence – website, mobile app, and social media – to drive user engagement in ≥ 8 weeks.
COP27's digital presence, while functional, fell short in terms of user-friendliness and visual appeal. Our analysis showed that while the public is interested in climate change, the dense format of the previous website deterred deeper engagement.
Collaboration at the Core; this success story is a testament to teamwork. I was fortunate to collaborate with:
UX Researchers: Uncovered key user needs and pain points through in-depth analysis.
Content Strategists: Translated complex data into visually engaging infographics and animations.
Developers: Brought the design vision to life, ensuring the platform functionality across devices.
Involvement
With time of the essence, a robust design system was our secret weapon. The created UI elements ensured a consistent look and feel across every aspect of the digital experience, saving development time and enhancing user trust.
Simplifying the Complex: Key UI Strategies
Infographics: Transformed complex data points into digestible visual stories.
Explainer Videos: Clarified policies and agreements through short animations.
Interactive Features: Engaged users with quizzes, polls, and a virtual conference tour.
Conclusion
App Downloads: 57,000+ downloads and sustained user retention. Beyond the Numbers.
A Lasting Impact COP28's digital success fuelled a more informed and engaged global audience.
This translates into: Empowering Citizen Action: An informed public translates to increased pressure on policymakers.
Mainstreaming Climate Conversations: Increased accessibility drives public dialogue about climate solutions.
Momentum for the Future: Success builds on itself, setting the stage for future COP events.
Next work
